Swinger Card with Creative Diecut Element: 60-Second Fold of the Week
This week's spotlight shines on a brilliant use of negative space on a classic swinger fold card format.
Designed by Maria DelRose of CarGurus, with design and production support from Shawmut Communications Group, a unique diecut shape becomes the silhouette of a car with a simple fold in-half. We think you'll be inspired by this week's clever design!
How was the Swinger Card with Creative Diecut Element produced?
Folding Style: Swinger Fold
Production: Shawmut Communications Group, Danvers, Mass.
Client/Design: CarGurus/Maria DelRose
Size: Flat: 10.5x7.875˝; Folded 5.25x7.875˝
Paper: 107-lb. Shine Cover (Pearl)
Production: Printed offset on an 8-color Komori H-UV Perfecting Press. 29,770 qty.
Finishing: Diecut/score, hand fold, custom convert envelope and label
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
