Tackling the Challenge

You might be walking the PRINT 17 show floor, attending seminars, networking with your peers, and right now, you are incredibly excited. Interactive print is the next step for your shop, and you can’t wait to start pushing the boundaries. This is a good thing, but like any other business strategy or market segment, it pays to do the research up front, recognizing the challenges you might face implementing interactive strategies, so you can help increase the odds of your success in this new venture.