Tackling the Workflow Challenge --McIlroy

No graphic arts company is an island unto itself. Whether you're an author, a designer, an editor, a production specialist, a publisher, a prepress company or a printer, you invariably work with a host of others. The publishing workflow encompasses so many functions, at so many locations. For a DAM system or CMS to be truly effective, it has to cross many bridges. Hence the limited impact of all of the previously released systems. They offered singular standards that were difficult to embrace across all of the functional bridges.