TAKING THE PLUNGE--Driven to Go Digital

BY CHRIS BAUER

The reasons the management team at New Haven, CT-based Phoenix Press decided to move to digital printing were twofold.

First, they found many customers were ordering smaller volumes that were better suited for print-on-demand methods. Second, they believe digital printing will play a key role in the future of the graphic arts industry by introducing new capabilities and new services—such as variable-data printing.