TAKING THE PLUNGE--Driven to Go Digital

It saw a huge potential to grow existing business in digital color with jobs similar to those that it was outsourcing.

Great revenue potential in variable-data printing and one-to-one marketing applications would tie into its existing direct mail capabilities.

Olszewski, who led the ROI study, looked at two factors: the number of saleable sheets that would need to run on the press per month, and the monthly revenue K/P would need to cover the cost of the investment.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 All Next »

0 Comments

View Comments

Companies:
Canon U.S.A.
Heidelberg
K/P Corp.
Xerox Corp.