TAKING THE PLUNGE--Driven to Go Digital

"Until we understood these two elements, we could not make an educated decision," she confides. "Once we ran the numbers and determined that they were attainable within a four- to six-month period, we felt comfortable moving forward with the investment."

Since the Silicon Valley division was experiencing declining sales, she knew the company needed to make a change. "It was a logical progression to move from black-and-white digital to digital color," Olszewski contends. "The two services are complementary and we already had the infrastructure and operational expertise to ramp up quickly."