TAKING THE PLUNGE--Driven to Go Digital

"In New York, about 75 percent of the jobs that come in are short runs," Ruzza says. "On a regular press, you have to nail the color and then run the job. And when you run the next job, you have to clean the plates again and so forth. With the UltraStream, there's zero makeready. It nails the color on the very first shot. And once you're done with the printing, you don't even need to wash the plates. It's ready for the next job literally in two seconds."