TAKING THE PLUNGE--Driven to Go Digital

A focus on quick turnarounds is also an integral part of The Fifth Color's overall strategy for profitability. In fact, from an estimated $6 million last year, they are expecting annual sales to reach $25 million within the next three years. Also, a second UltraStream is in the plans.

"We are doing jobs in a day that used to take a week," Brody enthuses. "If I am doing a 10,000 run and another customer needs as few as 50 pieces, the UltraStream will automatically spool in that job, then continue back on the original job."