TAKING THE PLUNGE--Driven to Go Digital

The 75-employee company did not conduct a formal return on investment (ROI) study before making the purchase. Instead, Phoenix Press evaluated the opportunity represented by its existing customers' digital workflow, plus the prospect for new business the capabilities would bring. Not being able to offer digital services was allowing competing printers to gain business from its long-term customers. That was a primary concern. In addition, Phoenix expected to boost profits in its press area by targeting specific applications that it didn't have the capacity to handle in the past.