TAKING THE PLUNGE--Driven to Go Digital

Brian Driscoll initiated the process, but all three owners—including Kevin Driscoll and Anthony Jasaitis—made the final decision to go digital after finding ways to justify the purchase.

Customer Demands
One of Phoenix's largest clients had converted a significant amount of its documentation to smaller volumes that could not be performed cost-effectively on traditional presses. The team estimated that the digital workflow for this client alone would account for 50 percent to 60 percent of the capacity of their new digital printing systems. They also anticipated that they could fill the remaining capacity with other digital work from existing customers, and by bringing in some jobs from new accounts.