TAKING THE PLUNGE--Driven to Go Digital

"It wasn't until 1998 that the market really started to take off," she says. "Back then our business consisted mostly of black-and-white documentation printing and the turnkey services that went along with it. Our customers began to ask for smaller quantities and shorter lead times. The print-on-demand, just-in-time, zero-inventory models that we had been preaching were catching on."