This week's featured format is a gem from across the globe. Our friends at INKISH.TV found this cool brochure on a trip to China. The brochure promotes the Shanghai World Financial Center Observatory, and is designed to highlight the height of the building with a tall, narrow format and skyscraper image on one side.
Flipping it over, you'll find a curved diecut shape that becomes a focal point and adds a lot of style to the layout both when folded and flat. We think you'll love this week's well-traveled solution!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.