Target - DRUPA 2000

Direct-to-Assurance
John O'Rourke, consumables product manager at Presstek, on not compromising on plates when it comes to low-cost printing.

It has become evident to all that direct imaging is not just for quick printing any more. On-press imaging yields the fastest makeready, and therefore, highest productivity. Add lowest cost-to-print to the equation and you truly have a solution that fulfills technology's promise to make cumbersome, expensive processes highly efficient and without quality trade-offs. In plate technology, customers will not have to compromise on quality or environment-related risks.