Taylor Publishing -- Capturing Memories

With the shift in equipment capabilities—adding a digital prepress workflow and the perfecting presses—Taylor was able to launch its Spectra brand of full-color yearbooks at an affordable price level. Augmenting the finished product is a litany of merchandising options, including Smart Pay, a customized direct mail and e-mail marketing campaign that utilizes a given school's colors, logo and sales message. Buyers can purchase yearbooks online, by phone or mail, and can pay via an installment plan. In addition, a back-end Website gives advisors the opportunity to track sales in real time.