Postmaster General Says Technology is Making Mail More Powerful

Mail already has an advantage over other ways of communicating, Donahoe said, because it is tactile and encourages users to interact with it. “People slow down and absorb what they receive. They process it. They retain it,” he said. To strengthen that experience, Donahoe urged the mailing industry to focus on four key ideas: making mail more personally relevant, more actionable, more functional and more creative.