Postmaster General Says Technology is Making Mail More Powerful

“Through the convergence of data and technology, mailers can use the insights about individual interests to make mail more personal,” he noted. “With imbedded QR codes and augmented reality, mail becomes much more functional and creative, creating an even more influential experience.”

Donahoe also touted the fact that American businesses are spending the same percentage of their marketing dollars on mail today as they did 30 years ago.