Postmaster General Says Technology is Making Mail More Powerful

The Postmaster General also advanced themes relating to innovation in the Postal Service in the areas of delivery, digital integration and targeting to extend the delivery platform and provide growth opportunities for the mailing industry and America’s businesses.

“Innovating digital integration is fundamental to improving the consumer experience—and combining the targeting power of online advertising with that mail experience will make mail far more valuable to the receiver and the sender,” Donahoe added.