Technology Visions--Executive Matters

But it's not only technology that has improved, so has customer knowledge, contends Fish, who has several customers set up for remote digital proofing. "Our customers have gotten much more intelligent. Every year, they know a little bit more about the digital environment."

This improved technology and customer awareness have resulted in improved efficiency, and a faster turnaround time. "Remote digital proofing allows us to trim hours, and sometimes days, off our production cycle," he says.