Prospecting in 5 Easy Steps —Farquharson/Tedesco
During your calls, you will uncover a lot of information about possible print buyers—some of it useful, some of it not. Make sure the useful information doesn't disappear into the ether. Develop a data entry record-keeping system (i.e., Act!, Goldmine, Salesforce or even an index card box) and be as faithful to it as a lapdog.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
