Prospecting in 5 Easy Steps —Farquharson/Tedesco
• Frequency of printing jobs—number of jobs per week/month/year.
• Volume of printing bought—show me the dinero!
• Forms of printing bought—bound, oversized, miniature, signage, etc.
• Print processes bought—offset, digital, web, stochastic, 6+ colors, etc.
• Reasons for purchase—promotional, informational, mandated by corporate/government, etc.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
