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The title given the opening session—"Prospering in Tough Times"—reflected this change. The panelists recounted their recent successes and shared insights they've gained.
Metzgers Printing, in Holland, OH, enjoyed an eight percent growth in sales last year, reports Joe Metzger, president. He attributes the gain to a management directive that put the marketing emphasis on adding new customers. "Eight of our top 15 customers today were not on the company's radar screen a year ago," Metzger notes.
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