The 14th Annual VUE/Point Conference Shows Positive Signs

The DVD segment is really booming, with the rapid growth in the installed base of players, he says. That's leading to a lot of repackaging of old titles, which need to be supported with sales and collateral materials, according to the company president.

In a related move, LAgraphico is expanding its business in what Shapiro calls "production art" (or premedia ) services. He describes the department as an extension of its clients' creative resources, which saves them money by handling the execution and iterations (alternative formats) of design concepts. "The sale starts with upper management, but we also work with the creative department," the company exec notes.