‘The 21st Century Begins Now’ - E-ink Display on Esquire Magazines

Normally digitizing information would make things cheaper but this was not the case for Esquire as they had to change their manufacturing and logistics chain and make a six-figure investment to hire an engineer in China to develop a battery small enough to be inserted in the magazine cover. The battery which has a lifespan of 90 days and display case were manufactured and put together in China then shipped to Texas and forwarded to Mexico where they were inserted into the magazines by hand. The issues were transported to the distribution centre by refrigerated trucks to preserve the batteries.