‘The 21st Century Begins Now’ - E-ink Display on Esquire Magazines

To cover the increased costs of the process, Esquire found a sponsor in Ford who will take out a moving display advertisement on the inside cover which will use the same technology to promote their new minivan-sport utility vehicle, the Flex.

Out of the circulation of 720,000, only 100,000 issues will have the electronic cover displayed at newsstands around the U.S.