This has stalled high-end sheetfed production of brochures and showroom graphics. In idle or crawling are event-related, large-format digital, functional multi-part forms, tags, utility print and open-web pasted books and FSIs, most to be driven at the intersection of dealer groups or local publishers. New global alignments, as with Volkswagen (-5 percent) and Suzuki (-31 percent), which will become the largest manufacturers, will drive print in the emerging markets, and with exports of new models to the United States.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org