2010 Hot Markets: Accepting the ‘New Normal’
A close third-place grouping (telecommunications ($1,168T, +5 percent; with $10.2B to print, +3 percent) is in a subscriber-acquisition frenzy, along with the biggest print gainer, electronics ($660B, +7 percent; with $3.5B to print, +13 percent) at No. 23.
Smart, intuitive devices with thousands of "apps" and inter-device transportability are 4G-ing with outdoor, transit, direct mail, POS and blister packaging.
An unmet ink-on-paper "opp" is promoting not-on-paper "apps" such as that by startup Textosterone, which directs consumers to mobile media via publications and postcards. New ventures like Clear (+145 percent) will dominate the wi-max space, which signals more event and out-of-home print media.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
