2010 Hot Markets: Accepting the ‘New Normal’
Healthcare will be 10.3 percent of total print, but in critical condition for our medium. Medical/pharmaceuticals ($418B, +3 percent; with $13.3B to print, +health providers ($2.755T, +7 percent; with $7.4B to print, -5 percent) are bi-polar in the first-year disruption of so-called "universal" healthcare.
Containment of prescription drug prices will force takeovers by large, anemic pharmaceutical firms of smaller, growing ones. The Pfizer acquisition of Wyeth is the first of many to be completed in 2010.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
