2010 Hot Markets: Accepting the ‘New Normal’
With 9.5 percent of total print on account, is the financial sector. It consists mostly of No. 1 ranked banking/insurance ($3.5T, +0 percent; with $14.1B to print, -2 percent) and No. 17 investment/brokerage ($1.055T, +4 percent; with $5.1B to print, +4 percent).
Hot will be carrier-direct mail, plastic card, FSI and POS sheetfed and large-format digital products as banks phase out credit cards with debit cards and co-branded, region-specific prepaid debit and gift cards.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
