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Consumer borrowing and refinancing, along with print to promote these practices, will be curtailed by commercial banks "too big to fail." They will, however, demand screen signage, sheetfed and digital advertising and mini-web document printing as these institutions use U.S. Treasury bailout money to acquire hundreds of small institutions "forced to fail" by the same regulators lending the funds.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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