2010 Hot Markets: Accepting the ‘New Normal’

A market rally from the close-down and rebranding of hundreds of brokerages will result in short-term gains in outdoor screen signage, indoor large-format digital and sheetfed decor and display, and even business forms.

Property/casualty and life insurance are negative until late '10 when the next merger—and new names—cycle builds print buys. MetLife (-23 percent), Prudential (-9 percent), State Farm (-2 percent) and others will combine or be acquired by foreign insurers and banks.