2010 Hot Markets: Accepting the ‘New Normal’
In fourth place will be publishing/non-newspaper ($87B, -10 percent; with $13.0B to print, -8 percent). This agonizing shred-down of bound book and magazine demand will empty out most of the remaining so-called full-web heatset plants.
Book publishing in professional and academic segments, such as Wiley (-4 percent), are faring better than the adult/juvenile trades, as with Scholastic (-16 percent). American Greetings (-12 percent) is indicative of the licking of print and envelope converting by e-card erosion.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
