2010 Hot Markets: Accepting the ‘New Normal’
Worst off, after the newspaper giants Gannett (-18 percent) and the NY Times (-17 percent), are periodicals such as Hearst (-15 percent) and Time Inc. (-10 percent).
A new joint venture by these and other magazine publishers will set up an e-newsstand for teaser content, copy sales and subscriptions—all to bypass the toll booths of smart phone and e-reader makers. Hearst's Skiff is in the running among the publishers that, increasingly, recognize the value of their content and reader database.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
