2010 Hot Markets: Accepting the ‘New Normal’

Cross-platform media providers with robustly personalized content on-demand, maintained by our experienced industry, will supplant and gradually gain parity with traditional print. E-distribution, now at a 1:33 ratio to print, will surpass our medium within 10 years. We must therefore become content formatters and disseminators for print, as well as tablets, mobile devices and other access methods still to come.