2010 Hot Markets: Accepting the ‘New Normal’
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The societal sector collectively accounts for less than 6 percent of total print demand, and is dropping. Security/protection ($205B, +3 percent; with $4.5B to print, -6 percent) ranks No. 21. Data/document integrity security ($1.6B to print, +14 percent) is the top security product as hackers and cyber-thieves take over tainted Websites and VML code-flawed e-mail programs and browsers with large-scale spamming. VeriSign (+5 percent) and Semantec (-3 percent) are on the defensive.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
