2010 Hot Markets: Accepting the ‘New Normal’
By demand, the largest sector grouping will be foods/beverages, biting up 14.4 percent of total printing. Packaged foods ($968B, +8 percent; with more then $13.8B to print, +5 percent) is now the No. 2 buyer of print, feasting on labels, point-of-sale (POS) jobs and free-standing inserts (FSIs).
Bottled and canned foods leaders like Kraft (-6 percent) and Heinz (-5 percent) will fight lost share with increased advertising and brand acquisitions, while those like Goya (+20 percent) will cook up more ethnic varieties.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
