2010 Hot Markets: Accepting the ‘New Normal’

Smart labels and packaging will change appearance and visual information, and provide instructions for appliances and other consumer devices for $3.9B in print, +4 percent.

Higher education ($175B, +7 percent; with $3.1B to print, +1 percent) remains No. 24 as a buyer. Alternative proprietary higher education is the only growing segment, expending one-third of tuition income on recruitment and retention.