2010 Hot Markets: Accepting the ‘New Normal’

Print gets top grades in outdoor, transit and FSIs. Apollo (+15 percent), Devry (+17 percent) and 100+ additional for-profit schools are gaining share from private, state and community institutions. The latter continue to cut back on promotion.

The only curriculum for print are digitally versioned and produced course materials, still mostly controlled by textbook publishers, but migrating to in-plants and outsourced reproduction facilities. Athletics and cultural events print growth will pass 5 percent.