2010 Hot Markets: Accepting the ‘New Normal’

Travel/hospitality ($739B, -7 percent; with $7.3B to print, +4 percent) is No. 12 overall. Hotels, resorts ($3.4B to print, +17 percent) are opening new destination properties, and rebuilding and branding existing ones, at record rates. But business travel is erratic.

Airline posters, inflight magazines and frequent flyer direct mail are in a holding pattern, while tickets, printed napkins and (uh) menus will be jettisoned. When mergers and cross-ownerships take off, there will eventually be new names on the planes and everything else printed.