2010 Hot Markets: Accepting the ‘New Normal’
Discount retail ($1.16T, +7 percent; with $5.3B, +4 percent to print) is No. 15. Walmart (+0 percent), Target (+1 percent) and Costco (-3 percent) have leveled for the first time, and will have to reinvent in 2010 and beyond with catalogs, loyalty programs, FSIs, outdoor and other advertising that hasn't been necessary previously.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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