2010 Hot Markets: Accepting the ‘New Normal’
The mini-box, off-price stores like Dollar Tree (+12 percent) and Dollar General (+11 percent) are ringing up new customers in the big cities, as well as in one-store, small towns. They, and consignment stores, should be sold on our medium for store graphics, store coupons and other below-line media.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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