2010 Hot Markets: Accepting the ‘New Normal’
The fastest growing discretionary for print will be No. 16 ranked entertainment ($780B, +7 percent; with $5.3B to print, +10 percent). Motion pictures will project double-digit growth as Walt Disney (+6 percent) and other studios roll out a record number of films and spinoffs, such as interactive DVDs, games and mobile applications.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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