2010 Hot Markets: Accepting the ‘New Normal’
Spectator sports are home runs with record attendance and merchandise sales scoring big for large-format screen signage, sheetfed programs and posters, sublimation and embroidery apparel, and other branded items.
Live events will book more venues and demand one-tenth more tickets, souvenir print and promotional items. Live interactive entertainment will grow at the expense of games into such apps as CNN's neighborhood news, Jelli (+125 percent) radio's listener-controlled music programming and Boxee (+200 percent) remote access television. Outdoor, wall- scapes and transit print will direct consumers to these new offerings.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
