2010 Hot Markets: Accepting the ‘New Normal’

Now, the negative demanders in descending order: Fashion ($511B, -11 percent; with $8.3B to print, -3 percent). The luxury/department stores segment is indicative. Tiffany (-27 percent), Neiman-Marcus (-24 percent), Saks (-15 percent) and most others have stripped down.

Catalogs, however, will remain at 2009 levels, as all the cuts in size and circulation have been made.