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Agri-giants like Archer-Daniels-Midland (-5 percent) and Conagra (-3 percent), likewise, continue to move from the farm to the fork with downstream brand buys.
Feeding print will also be in-store aisle-end displays, shelf-talkers, coupons (including non-print telecom-delivered versions), FSIs, floor art and direct mail.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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