2010 Hot Markets: Accepting the ‘New Normal’
Drug superstores will cut back FSIs because revenue growth is high. CVS Caremark (+18 percent) and Walgreens (+8 percent) are trying mobile media, and many will never resume weekly print distributions. Screen and large-format print for in-store decor and seasonal promotions are the print prescriptions.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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