2010 Hot Markets: Accepting the ‘New Normal’
There's little time for leisure activity ($429B, -11 percent; with $3.6B to print, -5 percent) at No. 22. Recreation vehicles and fitness, pools, gyms and clubs will continue to be parked and empty. As locations close, the demand for FSIs, membership cards, mailings and signage will be down.
Sporting goods players Dick's (+7 percent), Hibbett (+4 percent) and Sports Authority (+0 percent) will maintain print buys, while horticulture hobbies will sprout with the aging population. Scotts (+7 percent) is very green in this brown economy.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
