2010 Hot Markets: Accepting the ‘New Normal’
Packaging, outdoor, POP and magazine inserts will be choice media for manufacturers and retailers.
Gaming/wagering ($628B; +3 percent; with $6.7B to print; +>8 percent) will up the ante to entice and maintain players as disposable personal income lands at "00" on the roulette wheel.
Harrah's (-7 percent), Boyd Gaming (-7 percent) and other casino/wagering parlors will astutely use their databases to become the fastest-growth personalized direct mail buyers and information resellers. Co-venturing for cross-market cross-media management is a winning "hand" that our industry should play with co-branded and sponsored gaming vouchers and comps.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
