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The only graphic opportunity is in digital signage and wraps on trucks. This segment is desperate for revenue from printers that can triangulate and match advertisers to freight routes, and then produce the graphics. No ad agencies necessary.
These 25 hottest markets should account for 67 percent of U.S. GDP, and 93 percent of all printing sales.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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