Off the list, but worthy of sales attention, are No. 26 energy ($4.05T, +16 percent; with $2.3B to print; -15 percent), No. 27 business/professional services ($481B, +8 percent; with $2.0B to print, -13 percent), and aerospace/ defense ($148B, +2 percent; with $2.0B to print, +0 percent).
Rank the relative presence of each category in the geographics of your plants and sales offices using the U.S. Department of Commerce data in its County Business Patterns, available online at commerce.gov or in print at any reference library. PI
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org