2010 Hot Markets: Accepting the ‘New Normal’
Most appetizing will be "very-smart" packaging for which large-format sheetfed providers must license the recipes. Boxes that sense consumer handling and content integrity, and respond with sounds and changes of color copy and backgrounds, will soon be on supermarket shelves—and should be produced on our presses, and not offshore or in in-plants.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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